Mubadirat Media Campaign

Community Building / PR / Video Production / Event Management

CHALLENGE

Inspire and empower young women in North Africa to take the initiative to start a business and become entrepreneurs.

SOLUTION
“Mubadirat,” a trilingual media campaign that targets aspiring women entrepreneurs through inspiring content, models for success, and resources to open a business or launch a project. Mubadirat also hosted events and debates on women entrepreneurs in Tunisia and Egypt.

RESULT
Mubadirat produced a compelling video series of successful women entrepreneurs in Egypt and Tunisia, facilitated extensive media coverage of women entrepreneurs in the regional media, and raised awareness about gender-based issues in entrepreneurship.